20 Years of Facebook, but Trust in Social Media Remains Rock Bottom
Facebook and other social media companies struggle with trust, with only 6% globally comfortable sharing personal data, according to a 2024 Thales survey
PII covers information that identifies people, making its collection, storage, and disclosure central to privacy protection and breach response.
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Background for this topic.
PII (personally identifiable information) is information that identifies a person directly or can do so when combined with other data. Direct identifiers include names, government identification numbers, passport details, and email addresses; indirect identifiers can include birth dates, precise location, or unique account attributes. The term is used broadly in security, but its legal scope varies: laws and regulations may use different definitions, such as “personal data” under the GDPR or protected health information under HIPAA.
PII is a high-value target because unauthorized access or disclosure can enable identity fraud, targeted phishing, or privacy harm. It may be exposed through compromised applications, cloud storage, logs, endpoints, or third parties. Practitioners should inventory and classify it, collect and retain only what is needed, restrict access, and protect it with encryption or tokenization where appropriate. Monitoring and tested procedures for investigating exposure are important, while retention, deletion, and notification duties depend on the applicable jurisdiction and sector.
Facebook and other social media companies struggle with trust, with only 6% globally comfortable sharing personal data, according to a 2024 Thales survey
That listing for a gig that looked too good to be true may have been carrying SQL injection code Singapore-based infosec firm Group-IB has detected a group that spent the last two months of 2023 stealing personal info from websites operated by jobs boards and retailers websites across Asia.…
Firefox maker promises to lean on personal info brokers to scrub records Mozilla on Tuesday expanded its free privacy-monitoring service with a paid-for tier called Mozilla Monitor Plus that will try to get data brokers to delete their copies of subscribers' personal information.…
Telco says it's a private matter, data 'not shared externally' Verizon is notifying more than 63,000 people, mostly current employees, that an insider, accidentally or otherwise, had inappropriate access to their personal data.…
A threat group named 'ResumeLooters' has stolen the personal data of over two million job seekers after compromising 65 legitimate job listing and retail sites using SQL injection and cross-site scripting (XSS) attacks. [...]