Advertising giant Dentsu reports data breach at subsidiary Merkle
Japanese advertising giant Dentsu has disclosed that its U.S.-based subsidiary Merkle suffered a cybersecurity incident that exposed staff and client data. [...]
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Background for this topic.
Exposure is the condition in which a system, service, credential, vulnerability, or sensitive information is accessible or discoverable by people or systems that should not reach it. In threat modeling, it describes an attack surface or loss of control—not proof that an attacker has succeeded. Examples include an internet-facing administration interface, cloud storage with unintended permissions, a secret committed to source code, or personal data sent to an unintended recipient. Its significance depends on what is exposed, who can reach it, and which protections remain.
The primary defense is exposure reduction: maintain an accurate asset inventory, remove unnecessary public access, enforce least-privilege permissions and strong authentication, patch externally reachable software, and revoke leaked credentials or secrets. Encryption can limit the value of exposed data, but does not correct an exposed access path. Continuous scanning and log review help identify changes and support rapid containment when exposure is discovered.
Japanese advertising giant Dentsu has disclosed that its U.S.-based subsidiary Merkle suffered a cybersecurity incident that exposed staff and client data. [...]
Google was once again forced to announce that it had not suffered a data breach after numerous news outlets published sensational stories about a fake breach that purportedly exposed 183 million accounts. [...]
Attackers are using AI to weaponize old vulnerabilities while security teams face expanding attack surfaces and limited resources. Intruder's 2025 Exposure Management Index reveals how 3,000+ organizations are adapting and fixing critical flaws faster than ever. [...]