George Kurtz: There's a Difference Between Price, Total Cost
Palo Alto Offering Free Products Won't Neutralize CrowdStrike's Cost Advantage: CEOCEO George Kurtz said Palo Alto Networks' strategy of offering free products won't neutralize CrowdStrike's advantage around total cost of ownership. Customers are smart enough to recognize the different between the price of a product and the total lifetime cost of operating inferior technology.