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Pwn2Own is an annual hacking competition that invites security researchers and white-hat hackers from around the world to demonstrate vulnerabilities in popular software and mobile devices. The event is significant in the context of information security as it highlights potential security flaws in widely used technologies before malicious actors can exploit them.

During the competition, participants attempt to exploit pre-defined targets, often including browsers, virtual machines, and enterprise applications. Successful exploits must be unknown, or "zero-day" vulnerabilities—those not previously reported to the software maker or the public. Contestants who manage to compromise the security of these systems are awarded a cash prize and, in some cases, the hardware that they targeted.

Through Pwn2Own, the discovered vulnerabilities are disclosed to the respective companies to allow for patching and improvement of their cybersecurity measures. This proactive approach to security incentivizes the tech industry to enhance their products' security and contributes to the overall hardening of software against future attacks.